The launching of the Corporate Culture Campaign by the Ministry of Health to impress upon the Ministry’s staffs the importance of being caring and “having a heart for patients” is indeed a step in the right direction and is in line with public expectation.
The campaign entails Ministry staff wearing a badge with a simple logo depicting a hand on the heart to show a caring image to their patients.
While the move by the Health Ministry will undoubtedly be welcomed, what really matters is that the caring image must be translated into action by those concerned so that the patients and others are convinced they are truly cared for.
In this regard it truly requires all staff particularly the medical staff of all government hospitals, clinics etc to imbibe a caring culture that will determine the success of the Ministry’s Corporate Culture Campaign.
As the Health Minister, Dato’ Sri Liow Tiong Lai rightly said he wants to translate all the corporate values into action.
As such I wish to suggest that the “caring” campaign must be actively monitored and evaluated to ensure that it serves its objective.
Being caring to each and every patient is indeed challenging and it requires patience, understanding and compassion by the care givers.
If every medical staff is able to achieve this, it will go a long way not only in boosting the morale of patients seeking treatment but also help to promote a caring culture in the country.
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